Product Manager I

Long Description

Principal Accountabilities

In addition to the following Epson's policies and procedures, principal accountabilities include, but are not limited to:

• Make the marketing annual plan of the assigned products.
• Make the strategy by product line and channel.
• Make the Sales monthly Forecast.
• Make the Plan of supports and promotions.
• Design/Analyze the market and competitors.
• Make the strategies of channel development.
• Make the strategies of positioning and searching of new markets.
• Analyze the market: size, share by segment, market opportunities in short and medium-term.
• Make/coordinate visits to stores.
• Analyze prices and margins by product.
• Develop promotions in order to stimulate the final consumer and channels.
• Develop activations in order to encourage consumption and brand image.
• Coordinate product trainings.
• Provide information for product bidding.
• Coordinate with marketing POP material for point of sale, together with Marcomm and the agency.
• Revise PR communicates of brand and product.
• Support in the monthly forecast development join to Operations and Sales.
• Support in the development of forecasts together with EAI.
• Work in product and strategy together with EAI.
• Generate monthly reports.
• Check Prices lists.
• Enlist the products in the system.
• Support in the Budget elaboration.
• Support in the making of quarterly presentations.
• Load promotions in system: promotion, request payment and target accomplishments.
• Support in events like product launching and fairs.

Education