Product Manager I

Long Description

Principal Accountabilities

In addition to the following Epson's policies and procedures, principal accountabilities include, but are not limited to:

• Design commercial strategies by product line and channel, aligned with business objectives.
• Plan and implement support actions and promotions to drive demand and strengthen brand presence.
• Develop channel growth strategies by identifying expansion opportunities and strengthening commercial relationships.
• Design positioning strategies and explore new markets, understanding customer needs and pain points.
• Analyze the market and competition, generating key insights for strategic decision-making.
• Manage marketing development funds (MDF), ensuring efficient use aligned with commercial goals.
• Evaluate price competitiveness, including TCO (Total Cost of Ownership) analysis and market positioning.
• Support the preparation of the annual budget, contributing with forecasts and profitability analysis.
• Collaborate in the development of quarterly presentations, providing relevant data and strategic proposals.
• Understand industrial business markets and solutions to align product strategies with sector needs.
• Deliver product training to wholesalers, VARs, specialized channels, and product champions, strengthening technical and commercial knowledge.

Principal Requirements 

• 2+ years of experience in product management.
• Intermediate to advanced Excel skills.
• Knowledge of positioning strategies, product roadmap management, and pricing.
• Understanding of TCO and printing costs.
• Knowledge of large-format printing is highly valued.