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Strategic Marketing Manager - Business Inkjet


Long Beach, CA, US

Requisition ID:  3065
Company:  Epson America, Inc

Epson is looking for an innovative, dynamic Strategic Marketing Manager to join our team! This position can be located anywhere in the Western US, but Southern California is preferred.  

Who is Epson?

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations.

What You Will Be Doing

In this role, you will work cross-functionally with Product Management, Marketing Communications, Sales and Channel Marketing teams, to develop and execute fully integrated marketing strategies and go-to-market plans for Epson’s portfolio of Business Inkjet Printers.

You will:

  • Maintain a deep understanding of the product line, positioning, and competition
  • Understand the voice of the customer, the buying process, channels, and customer insights
  • Provide strategic marketing and messaging guidance
  • Manage the execution of plans and programs, collaboratively working with all stakeholders
  • Ensure alignment and consistency in product positioning, creative platform, and messaging across all marketing executions 
  • Manage budgets, measure KPI’s, and evaluate ROI – recommending any changes to more effectively achieve goals

About Your Experience:

  • 5+ years of Strategic Marketing, Product Marketing, or Marketing Management experience in the Technology industry or similar
  • Preferred experience in Business Printing and / or Copier markets, and/or experience in channels and SMB segment marketing
  • Strong collaboration, organizational and project management skills
  • Strong verbal and written communication skills, including excellent presentation and public speaking capability
  • Enthusiasm, drive and energy to champion new business opportunities, and the ability to influence stakeholders at various levels
  • BA/BS degree or related working experience, MBA preferred
  • Relocation assistance available to Southern CA

Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local law.

Nearest Major Market: Los Angeles

Job Segment: Marketing MBA, Marketing Manager, Manager, Marketing, Strategy, Management