Associate Strategic Marketing Manager

Epson, a $10B global leader in high-quality consumer electronics, imaging, and point of sale printing devices, is seeking an exceptional Associate Strategic Marketing Manager for Commercial Projectors & Color Label Printers to join our team. You will be supporting the development and implementation of integrated 360 marketing communications plans and strategies to support existing and new product lines. You will also support the go-to-market strategy process for assigned Epson products as well as the product marketing life cycle management and MarComm implementation. Join a high-energy team with a strong manager coach that will support you to flourish and succeed! This position will be based out of our Los Alamitos, CA office with the opportunity for a hybrid work schedule. 

 
Principal Accountabilities

In addition to the following Epson's policies and procedures, principal accountabilities include, but are not limited to:

Strategy

• Collaborates with Sr. Strategic Marketing Manager to set the strategic direction for product marketing communications.
• Works closely with the MarComm discipline teams (advertising, tradeshows, social media, webinars, direct response, etc.) in the development of positioning and overall marketing communication strategy.
• Coordinates the relationships with all parties/departments involved in setting and implementing MarComm plan implementation.

Marketing Communications

• Engages with product and sales teams to understand the business needs and communicate to the broader MarComm services team and other cross-functional teams.
• Supports the development of integrated marketing communication plans and strategies by discipline (Adv, PR, SM, Web, DM, Trade shows, Video, sales enablement, training) engaging all teams to support product lines in the develop of the yearly plans.
• Works cross-functionally to implement the MarComm plan.
• Serves as liaison with product management driving and tracking the development and implementation of the integrated MarComm plan working closely with advertising, production, lead management, training, trade shows strategy and content, media, merchandising, web and promotional initiatives. Gathers and documents all input from stakeholders as well as provides input to the specific discipline.
• Maintains a deep understanding of the product line and competition based on a synthesis of appropriate data, including: primary and secondary market research, customer feedback, sales and market data, product evaluations and industry network.
• Understands the Voice of the customers, the buying process and customer insights. 
• Develops briefs to create actionable plans to drive the business.
• Understands current and future product portfolio.
• Coordinates product communications content throughout the product lifecycle by collaborating with Product Management on overall product plan.
• Works closely with the Product & Advertising teams in the development of positioning, marketing strategy & creative brief.
• Collaborates with Web and Online Managers to ensure web strategy aligns with overall MarComm strategy. 
• Manages the input and maintenance of product content including tactical marketing communication.
• Supports channel development activities, CRM, and market development.
• Executes and manages budgets

Product Readiness

• Supports as needed the Product Readiness processes at product launch and throughout the product lifecycle.
• Works with Product Management on the development of product roadmaps, strategy and positioning from a marketing communications perspective
• Collaborates with Product Management to ensure optimal product transitions.
   

Minimum Requirements

• Minimum of 3 years of experience in strategic marketing, brand marketing or product marketing, preferably in the consumer electronics business. 
• Completion of an undergraduate program required (B.A. or B.S.)

Skills and Knowledge

• Structured Problem Solving to identify and address business issues by applying pragmatic, results-driven problem-solving techniques and creative insights.
• Clear Communication to create, influence and deliver business information that drives others to action by presenting ideas in an effective, clear and compelling way.
• Execution Excellence to deliver successful business outcomes in a fast moving and variable environment, enabling a sustainable outcome and optimal execution.
• Cross-Functional Collaboration & Solid Project-Management skills with an ensuring ability to operate within multi-functional and diverse working teams, driving results, timelines and budgets.
• Strong Data Analytics and Presentation skills (MS Excel/PPT, storyboarding, developing and delivery)