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Manager, Loyalty Programs


Los Alamitos, CA, US

Requisition ID:  4388
Company:  Epson America, Inc

Principal Accountabilities

In addition to the following Epson's policies and procedures, principle accountabilities include, but are not limited to:


Loyalty Programs:

•    Responsible for the strategic oversight of existing loyalty programs platforms, Epson Stars and Epson Rewards, creation and maintenance of new programs and platforms.
•    Maximize market revenue and profitability by defining and executing highly successful marketing, positioning, pricing, and promotion strategies.
•    Design Retention Strategy & Roadmap: Work cross functionally to develop strategies across channels to increase loyalty and maximize retention of existing members, while integrating product-specific goals.
•    Lifecycle Offer & Targeting Design: Work with cross-functional teams, Strategy and Data Analytics to develop retention/winback offers that pull available levers of pricing, customer incentives/rewards, messaging and creative design to optimize response rates. 
•    Identify and track most impactful initiatives that drive attrition, and design trigger-based communications that reach each audience with the optimal message/offer.
•    Manage implementation of marketing campaigns across channels, including offer setup, creative development, tracking setup, training / internal communications and any other aspect required to flawlessly deploy tactics.
•    Analysis and Reporting, work with cross-functional team to define requirements for new reports or work with available tools such as Power BI to effectively analyze each campaign’s performance and recommend actionable insights. Maintain timely reporting and effectively communicate across organization as needed.
•    Vendor Management, act as point of contact for third party service providers to effectively manage retention and loyalty campaigns. Provide clear direction of services required and hold each party accountable for meeting expected deliverables.
•    Create next generation, interactive loyalty programs that enable our clients to build strong, enduring relationships with their most valued consumers.
•    Act as loyalty subject matter expert. Maintain deep knowledge of the loyalty landscape, loyalty trends, competitive insight and new enabling technologies.


Relationship Management
•    Work with the Product team to develop new loyalty solutions that solve loyalty challenges and stand out in the marketplace.  
•    Vendor management, relationship with key vendors guaranteeing efficiency of platforms and programs. 
•    Consolidate ESCs needs and new process requirements. 
•    Work collaboratively with a cross-functional team to maintain and enhance the program. 
•    Partner with CRM and analytics teams to understand, share, and incorporate loyalty insights into future strategy and execution.


Minimum Requirements

•    3-5 years of related experience
•    Completion of an undergraduate program
•    Professional Working Proficiency in Spanish

Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local law.







Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

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