Marketing Specialist - ECommerce

Epson, a global technology leader, is seeking an exceptional Specialist, Web Marketing to join our dynamic web team. As a company focused on enriching lives and creating a better world through engineered precision, exceptional people, enduring partnerships, and a commitment to the environment, Epson offers a wide range of innovative solutions—from home and office to commercial and industrial printers, projectors, and robotics. 
In this role, you’ll be responsible for Direct-to-Consumer website initiatives, marketing, and operations to deliver impactful Epson brand and product experiences. Join the other exceptional people at Epson America and become part of a high-energy team with a strong manager-coach who will support you to flourish and succeed. 

This position is based in our Los Alamitos, CA office with the opportunity for a hybrid work schedule.

What you will be doing
 
Build Sales and Manage all Promotions

• Develop and maintain comprehensive Epson online store (E-Store) promotions schedule. Work with sales operations team to ensure communication of promotions and preserve harmony between E-Store and Epson's key channel players.
• Collaborates with E-Store Operations to ensure pricing and inventory accuracy and management for timely fulfillment of customer orders.
• Collaborates daily with E-Store Account Manager on inventory management

Customer Relationship Management

• Work closely with the CRM team to implement permission-based email marketing programs for E-Store by defining campaign objectives and incentives, segmentation, creative development, ROI analysis and reporting, in conjunction with key marketing stakeholders.

Website Merchandising

• Provides analysis and reporting on website operational statistics and makes recommendations for enhancements (e.g., number of page views, user behavior patterns, etc).
• Merchandise and maintain all promotional web areas throughout the site (product pages, banner ads, etc.).
• Contributes to the development and implementation of site merchandising plans to promote targeted products or programs.
• Develop and maintain a promotional banner schedule, communicate the schedule to e-marketing management, work with agencies to design banners, and execute on schedule.

Website Maintenance

• Collaborate with internal stakeholders to maintain online product catalog
• Launch Certified Refurbished product detail pages
• Maintains the Epson Store homepage to merchandise the latest promotions, featured products, and cross-sell; Supports the development and publication of seasonal campaign landing pages

Department Management

• Operates within budgetary constraints.
• Maintains written departmental standards and procedures.

What you will bring:

• Requires some specialist or admin experience (2-5 years)
• Completion of an undergraduate program or equivalent experience (B.A. or B.S.)
• Strong attention to detail, particularly when managing promotions and pricing to ensure accuracy across all retail channels.
• Demonstrated ability to learn new systems quickly; experience in similar roles using different platforms is acceptable with a willingness to be trained.
• Self-motivated and comfortable with repetitive, data-driven tasks while maintaining high accuracy and consistency.
• Ability to collaborate cross-functionally with teams such as Sales, Sales Operations, CRM, and Creative Services.
• Experience with website merchandising and building seasonal or promotional pages is a plus.
• Comfortable working with web analytics tools to interpret user behavior and page performance; able to draw insights and make recommendations.
• Creative thinker with a passion for improving user experience and driving online sales.
• Enjoys seeing the tangible impact of their work on a live website and takes pride in execution quality.
• Strong organizational and time management skills to manage multiple promotions and campaigns simultaneously.