Undergraduate Rotation Program, Marketing Specialist

Epson is looking for a recent college graduate to join our Marketing & Communication team!  The Undergraduate Rotation Program is an opportunity to be exposed to multiple areas within Epson America’s Marcomm Department, as well as develop a wide range of skills and experience in preparation for opportunities within the company before completion of the one-year program.

Who is Epson?

As a global technology leader, Epson is focused on enriching lives and creating a better world through engineered precision, exceptional people, enduring partnerships and a commitment to the environment. From home and office to commercial and industrial printers, projectors to robots and beyond, Epson offers an extensive portfolio of efficient, compact and precise solutions that make an impact and achieve lasting results for our customers and partners. 

Why work at Epson?
Join the other exceptional people at Epson America and become part of a team who support each other, are passionate about their work, and focused on creating customer value, striving for excellence and serving others.  We believe in our employees. And we want to make sure they get everything they need to reach their full potential. That’s why from day one, we give you the tools to succeed, including career-long coaching, mentorship, rewards and recognition.  At Epson, you’ll enjoy the opportunity to work across departments, share ideas with others and explore innovative solutions to make a positive, lasting impact.

This position is based out of Epson America’s Headquarters in Los Alamitos, CA with an opportunity for a hybrid schedule.

What areas will I work in?

The marketing specialist will gain experience in several key areas of marketing including B2B Advertising, Marketing Operations, and B2B Demand Generation.  There will be opportunity to gain exposure in other areas such as Creative Services and Video Production.

B2B Advertising, Social, Brand

• Learn the fundamentals of marketing in this rotation with opportunities to explore the following areas:
• Advertising - learn how campaigns are developed and then deployed and managed  
• Social Media – learn how paid social campaign are built and managed as well as how organic social plays a role in brand
• Public Relations and Community Management – learn how brands utilize these tools to build awareness
• Brand Management and Sponsorship Support – learn about the importance of brand and how Epson’s sponsorship of LPGA functions

Marketing Operations

• Marketing operations is the backbone of the marketing team – learn how we drive process and ensure ROI
• Budget Management & Planning – learn how MarComm budgets are planned strategically, spent responsibly, and how we remain accountable to KPIs.
• Go-to-Market (Creative & Campaign) Operations – learn how marketing spend is executed efficiently, effectively, and tracked properly
• Martech Tools & Data – learn how marketing technology tools are maintained and being utilized to their fullest for ROI.
• Performance Measurement – learn how MarComm is monitoring impact of spend and held accountable for performance improvement.

B2B Demand Generation

• Leads delivered to our sales team is our top priority on the commercial side.  Learn how we do this and measure performance
• Lead Management – learn how we collect leads, qualify those leads, and work with sales to close sales
• Sales Enablement – learn the tools used to gather leads including tradeshows and content creation
• Direct Response – learn how we directly engage with our potential leads via email and webinars

About your experience:

• Bachelor’s Degree in Marketing or Business Administration with a Marketing concentration or related field
• Demonstrated ability to manage multiple projects and stay organized with minimal oversight from senior management.
• Proficiency in Microsoft Office Suite (Excel, Word and PowerPoint) and familiarity with marketing tools and software
• Self-starter with a proactive approach to completing tasks and achieving goals
• Strong analytical and problem-solving skills, with the ability to think critically and creatively.
• Recent graduates with relevant internships, coursework, or project experience in marketing will be considered.